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Campari Christmas Promotion

Holiday consumer campaign connecting physical product engagement to a WhatsApp-driven enter & win experience with validation, anti-abuse controls, and marketing reporting.

Campaign Web ExperienceUI/UX Design (Figma)Backend & APIWhatsApp IntegrationAnalyticsCloud DeploymentQA & Testing
BeveragePromotionsConsumer Marketing
Campari WhatsApp & Win Christmas promotion

Project Overview

Campari's Christmas Promotion was a holiday consumer campaign designed to increase product engagement and brand participation during a high-volume seasonal period. The experience enabled consumers to enter a promotion flow through WhatsApp—using a low-friction, familiar messaging interface.

Syncore Online designed the end-to-end promotion experience, developed the campaign landing flow, integrated messaging-based participation, and built the back-office services required to validate entries, prevent abuse, and produce performance reporting.

The Challenge

  • Deliver a fast mobile-first entry experience during a seasonal traffic spike
  • Use WhatsApp as the primary consumer journey without compromising validation
  • Prevent duplicate entries and abuse while keeping participation friction low
  • Support campaign rules, cutoffs, and winner selection workflows
  • Provide reporting for marketing teams (entries, engagement, drop-off, performance)

Syncore Online Solution

  • Promotion UX/UI designed in Figma (mobile-first)
  • Campaign landing experience optimized for QR/social entry
  • WhatsApp-based participation flow (message prompts + structured capture)
  • Backend APIs for validation, rule enforcement, and secure submission
  • Analytics tracking and reporting foundations for campaign measurement
  • Cloud deployment architecture designed for traffic spikes and reliability

Features & Capabilities Delivered

Mobile-First Entry Flow

Fast, low-friction campaign landing experience built for scan/social traffic and quick participation.

WhatsApp Participation Journey

Structured messaging prompts enabling users to enter and complete the promotion within WhatsApp.

Validation & Anti-Abuse Controls

Entry checks to reduce duplicates and enforce campaign rules while keeping UX simple.

Campaign Reporting

Analytics instrumentation for entries, engagement, and funnel performance to support marketing insights.

Technology Stack

Campaign architecture designed for fast mobile entry, secure validation, and reliable reporting under seasonal traffic.

Campaign Web Experience

Next.jsReactTypeScriptTailwind CSSMobile-first UX

WhatsApp Integration

WhatsApp messaging flowStructured promptsWebhook/event handlingValidation checks

Backend & Data

.NET Core API / Node.jsREST APIsCampaign rules engineFraud prevention patternsSQL Database

Analytics

Event trackingFunnel reportingCampaign dashboardsPerformance insights

Cloud & DevOps

Production hosting, CI/CD, monitoring, and scalable deployment patterns designed for seasonal traffic spikes.

Microsoft AzureGoogle Cloud readyDockerCI/CD pipelinesMonitoring & telemetryCDN + storage

Business Impact

  • Increased consumer participation with a WhatsApp-first engagement flow
  • Improved campaign conversion through low-friction mobile entry
  • Reduced abuse and duplicates via validation and rule enforcement
  • Enabled marketing reporting with analytics-ready tracking and dashboards